About InterAdNet
InterAdNet is born from the combined achievements of over 20 years of offline direct marketing and 10 years of online advertising. Combining these skill sets provides our clients with results-driven campaigns.For InterAdNet, direct response marketing is no more complex online than it is offline. We make sure that every marketing dollar spent by our clients has a measureable and acceptable returnwhether it is a sale, a lead or a defined action.
It is our belief that all online marketing for clients, even "pure branding," has a direct response component which can deliver valuable feedback for the advertiser to act upon. Since every online channel's success is quantifiable, we take our clients through a series of tests before allocating major marketing dollars. No channel is sacred, and no vendor is perfect, so we try to keep our clients' programs as flexible as possible. InterAdNet promises the following to help you achieve success:
- Campaign goals are developed and approved in advance
- Core metrics and target numbers for success are determined before any planning is executed
- The plan to achieve those hard target numbers is created and approved
- The test plan is executed and the assumptions validated before roll out
- Optimization is ongoing and constantly measured against the target or goal



